Corporate Identity Questionnaire: Creative Stag

Part 1:

1)   What is your business?

A graphic design firm. 

2)   Describe your business in one sentence

Creative Stag is a freelance design firm dedicated to creating high quality work that will exceed the expectations of its clientele. 

3)   Who is your target audience?

The target audience will be Florida businesses that are looking to create a unique branding solution their company. 

4)   Who are your competitors?

Grafx Designs, J2 Studios, and a few other local firms.

5)   What makes them better/worse than your product/service?

One of the advantages that these firms have is an already established clientele list, and multiple designers within the firm. After looking over a few examples of their work, however; I noticed that a lot the work (like most design now-a-days) is done in a style that, while beautiful currently, may not last stylistically more than a few years.  

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

Yes.

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

I like the color scheme and logo, and the overall feel of the identity, but I am still experimenting with a typeface that fits. 

Part 2:

1)   How do you want your image to be seen in two years?

Within two years I would like Creative Stag to be seen as one of the top freelance design firms servicing Central Florida.

2)   If your company was an animal, what animal would it be and why?

A stag. Mainly because it is already part of the brand. The stag was chosen because of the phrase "going stag" (when a single man attends a social gathering alone) but in the case the company being founded by one man.

3)   If your company/brand was a person, who would it be and why?

Alec Baldwin. He is charismatic, charming, funny, and witty.

4)   If your company/brand was an object, what would it be?

A bottle of Remy Martin Louis XIII, pure opulence.

5)   If your customer was a cartoon character, who would it be?

Professor Xavier, from the X-men. Professor X is a well educated,  very sophisticated, leader that can read your mind.